Developing an Internet Strategy

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About.com: Management
Developing an Internet Strategy For Your Company
Here is a series of articles on how companies can think about the Internet presence, as an important aspect of any marketing plan, better to in advance determine what approach to take. With all the various Web 2.0 tools about, it pays to plot a course with goals in mind so that you're stumbling out on the scene half-dressed. There are many books written on the subject, but just dabbling into the many blogs and magazines online to see what is going on.

A couple of places to check out:

Danny Demichele, Internet Strategist

Now, New, Next : The Monitor Talent Group Blog
Harvard Business Publishing

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