The Now Generation

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Recently I heard the song The Now Generation by the Black Eyed Peas for the first time. After listening closely to the lyrics, it occurred to me that the lyrics are a good guide to how businesses should handle marketing to the American youth, or in their words, the

"Fast Internet, stay connected in a jet
Wi-fi, podcast, blasting out an SMS"

generation. Actually, I can think of quite a few adults where

"Google is my professor
Wikipedia, checker
Checkin' my account, loggin' in and loggin' out"

is as true with them as it is with their children. Check out the resources below for more information on marketing to today's youth.

Click with Millennials Through Multiple Channels - The Millennials market is motivated and has money, but offering them genuinely valuable services is key to winning their advocacy.

Print is a Youth Market - According to 2007 research from McPheters & Company, the younger generation not only reads digitally, but they also read traditional print publications.

Ypulse - Ypulse studies the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals.

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