The Business Case For Facebook, In One Sentence

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What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?”

The tension comes from several angles. It could be due to:

•The company is not culturally-ready to deal with comments from real people.
•The company has whacked-out expectations about how sales will increase once they have a Facebook page.

•Their social media guru, Timmy from Accounting, has set their marketing strategy.

•They are doing it because their kids told them it would be cool.

So how do you decide if a Facebook page should be a priority for your company?


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