Top Four Reasons Consumers Abandon Online Shopping Carts

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More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.

The second most common reason for not completing an online purchase is finding a better price on another website.

Just 20% say they almost always purchase the items they put in their online shopping carts.



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