The Rise and Impact of Digital Amnesia

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As part of its commitment to help people protect what matters most in their online-enabled world, Kaspersky Lab wanted to better understand how digital devices and the internet affect the way consumers recall and use information today – and what, if anything, they are doing to protect it.

We commissioned research firm Opinion Matters to survey 6,000 consumers, aged between 16 and 55+, split equally between male and female, with 1,000 from each of the UK, France, Germany, Italy, Spain and Benelux.

The results suggest a direct link between data available at the click of a button and a failure to commit that data to memory. Kaspersky Lab has
termed this phenomenon Digital Amnesia: the experience of forgetting information that you trust a digital device to store and remember for you.

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