How Should You Handle Unhappy Customers?

The old adage says “you can’t please everyone.”

However, when it comes to customer complaints, this is often one time you should try to set things right.

Not only that, but a customer complaint can be an excellent way to make your product or service better next time.

While the truth is that the customer may not always be right, a customer issue is almost always a chance to improve your business.

What can you learn from an unhappy customer, and how should you handle the situation?

What can you do when a customer complains about your product or service?

Assess the “weight” of the complaint

From the very beginning, try to weigh the severity of the issue.

While it is important to listen to all customer complaints, acknowledge that some customers will never truly be satisfied.

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