How and Why to Collect Customer Email Addresses

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Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. We asked Janine Popick, the CEO and founder of email service provider VerticalResponse, to explain the top reasons you should collect customer email addresses, and the best ways to get that information.

Why you should collect customer emails:

Email marketing can increase buying opportunities

With a list of email addresses, you can send promotional emails to entice customers to buy from you. Send an email that offers a deal or a discount, Popick suggests.

The trick to a good promotional email is to put a deadline on the deal, which encourages customers to act quickly. Without a deadline, your customer can say, “Oh, that’s nice, I’ll have to check it out later.”

Odds are, they won’t get around to it.
Whether customers shop online or print off a coupon and bring it into your business to use, that email has the potential to increase sales.

Read more at: Bplans

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