The '8 Great' Tips For Marketing In A Category That Hasn't Existed Before

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The '8 Great' Tips For Marketing In A Category That Hasn't Existed Before 

 


Each of these companies have shared the same hurdle — how do you market a solution people don't know exists to a problem they don't yet realize they have?

"Walleye Dawn" Photo courtesy of Steve Wall on Flickr:  https://flic.kr/p/6Vvgqw Some rights reserved.
Forbes' Cheryl Conner writes about a problem we see from time to time — being a field that does not have a marketing rule book.  For most businesses buying an ad and waiting for customers to rush the door is not enough, especially so for those categories that require a little explanation. We can bandy "social media" around as being the tools to gain new customers but business owners need to be able to speak about the problems their product or service solves. The new avenues need content and the content is expertise and storytelling. Most of the methods described in this article are those we recommend but perhaps have been the reserve of the major players, and not for the little guys. Smaller businesses also need to speak to their audience and tell their story.

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