What to Do With Physical Stores?

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From eMarketer.Retail


A survey of retail executives, the vast majority of them from primarily brick-and-mortar chains, found widespread concern about enhancing the value of their physical stores.
The polling from RIS News and Gartner found that more than one-third of respondents said optimizing stores and upgrading store-level bandwidth and infrastructure would be a top challenge in the coming years.
Worry about physical stores fits the industry narrative of the moment, with chain after chain announcing new or expanded efforts to shutter brick-and-mortar locations. A recent study estimated that efforts to close stores actually need to be accelerated if the industry as a whole is to address a glut of retail space. 

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