Tuesday, June 06, 2017

Facebook is the most popular social media platform to reach online shoppers

From eMarketer:
An April 2017 survey by Campaigner, an email marketing platform, explored consumer interactions with brands. More than half of US digital buyers said they followed a brand on Facebook, which was significantly higher compared with any other social platform. It was even more common among millennials: Fully 65% of this cohort said they followed a brand on Facebook.

But social networks are not necessarily the top choice for interacting with brands. As a whole, only a quarter (24%) of digital buyers in the survey said they preferred “to interact with their favorite brands” via social media. Instead, in-store and in-person communication was the most commonly cited channel (65%), followed by company websites (58%) and email (44%). Respondents could site multiple choices.

1 comment:

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