Online Shopping Is Going to Get Hotter This Season

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From eMarketer:

A string of recent data suggests that online retail is going to eat into brick-and-mortar sales faster than ever this holiday season.

The latest evidence: An October survey of nearly 7,350 consumers conducted by Prosper Insights & Analytics for the National Retail Federation further found that, for the first time in the survey’s history, online topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items. In percentage terms, nearly 59% of consumers said they plan to do their holiday shopping online this year, up from 56.5% last year.

Also from eMarketer:

Adobe predicted that online holiday season sales will rise 13.8% this year to top $100 billion for the first time.

According to the report, online sales will grow to $107.4 billion from $94.4 billion in 2016. That's a projected growth rate of 13.8%—a bit slower than in 2016, when the gain was 14.4%, and well off 2015's 17.7% pace.

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