Many Consumers Avoid Retailers with Strict Return Policies

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From eMarketing:
Returns are a big thing for consumers. So much so that many avoid shopping at retailers that have strict return policies in place.

In fact, more than half of US internet users surveyed by coupon and discount website Promocodes.com last November agreed that they avoid such places, while over a quarter of respondents agreed strongly.

When it comes to various return policy options, many consumers look for the same thing. For example, when shopping in-store, 37.9% of those polled said getting a full refund—not just an exchange or store credit—was their most important return-related concern. Almost as many consumers (33.6%) felt the same way with regard to digital shopping.

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