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SBDC Interview: House of Spices

The following appeared originally in the October 2007 "LaGuardia SBDC Quarterly Newsletter". It is an interview with an owner of a successful manufacturer & distributor of ethnic food items. I think that it could be of interest to any number of our clients. It is reproduced here with the permission of the LaGuardia SBDC. My thanks to them. *** House of Spices was started in 1970 with one store in Jackson Heights, New York by brothers G.L. Soni and Kumar Soni. In the following years they experienced extraordinary growth and opened up warehouses around the U.S. that import, store, manufacture, and distribute over 3,000 different food items from all over the world to the ethnic as well as mainstream markets. The following interview was conducted with Mr. G.L. Soni: Q: House of Spices has grown to be a large and successful wholesaler with exclusive distributorship of major food labels including several of its own. However, it all started as a small retail store. Lookin