New York SBDC Research Network

From: SmallBusiness.com Small Business Saturday is the Saturday after Thanksgiving in the U.S. In 2016, Small Business Saturday will be November 26. The day is intended to encourage American shoppers to consider small retailers and merchants as they think of their holiday shopping. It comes as an answer to the Friday after the U.S. Thanksgiving Day (4th Thursday of November) called Black Friday and the following Monday called Cyber Monday. Both of those days have come to be associated with discounts and promotions at large retail chains and ecommerce businesses. Small Business Saturday is a promotional effort intended to encourage consumers to support local businesses that create jobs, boost the economy and preserve neighborhoods around the country.

The Muppets have a series of American Express ads in support of Small Business Saturday, November 28 . If you have to shop this coming weekend, support small businesses!

November 29th is Small Business Saturday – a day circled on the calendar of savvy entrepreneurs across America. Small businesses are the engine of our economy and create two out of three new jobs. Seven in 10 Americans are now aware that the day after Black Friday is a time to shop small and support local economic growth. This year, the SBA is helping to expand this important day into the evening to support entrepreneurs in the food and beverage industry. This year, America’s bars and restaurants are extending the hours on the daylong festivities by promoting Small Business Saturday Night. The SBA is partnering with the National Restaurant Association to encourage families who shop small to #DineSmall at local restaurants and watering holes in the evening. We’re also encouraging small business merchants to extend their hours so they can take advantage of increased nighttime foot traffic.