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From MarketingProfs How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? KPMG surveyed 10,000 adults in China, India, the United Kingdom, and the United States, and asked that very question. Some 42% of consumers in India, 36% of consumers in China, 35% of consumers in the US, and 21% of consumers in the UK say they feel a strong sense of anxiety if they leave their mobile phone at home when they go out.

"Every cell tower in the Long Island community stopped working and representatives from wireless companies were nowhere to be found…Schnirman (Long Beach city manager) said he spent a week after the storm trying to persuade a wireless carrier, which he declined to name, to deploy a portable cell tower -- known as a "cell on wheels" -- to restore service in Long Beach.  “We reached out to the carrier’s customer support to ask about getting a cell on wheels and the voice on phone said ‘You might want to look that up on Internet. I don’t know what that is,’” he recalled. “ Of course, we had no Internet. " (smith 2013) What is your Businesses’ Communications Backup Plan? When disaster strikes, when the coming spring brings floods, tornadoes or the unexpected ice storm, are you prepared? And the power and communication outages that come with it, are your businesses prepared to keep open the lines of communication. Do you have an emergency communications plan? Cons

It was only a matter of time before consumers would have the option of shopping via their cell phones. The more you do on your cell phone, the more you expect to do. This story is about Ralph Lauren and how they are making it possible to make purchases from their phone-friendly store via mobile. Polo Ralph Lauren to launch shopping by cell phone http://www.sciam.com/article.cfm?id=polo-ralph-lauren-to-laun Scientific American By Martinne Geller