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When Buying Expensive Items, Consumers Turn to Reviews

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From eMarketer : Many consumers turn to online reviews to help inform their decision when researching a big-ticket product, according to new data from YA. In fact, when researching an expensive item—$250 or more—online ratings and reviews were the most common source respondents consulted, more so than word-of-mouth, in-store sales associates or social networks. But interestingly, while favorable reviews certainly affected their decision to buy one item over another, quality and price were more important. Roughly a third (32.4%) of respondents said quality is the primary factor in choosing to purchase a durable item, like a new computer or washing machine, and another 26.6% said price comes first.

How one chef responded to a zero-star review

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From Tasting Table : When Roy Choi and Daniel Patterson debuted LocoL, a revolutionary fast-food chain with a social mission, it seemed they could do no wrong. With locations in Oakland and L.A., as well as a food truck, the beloved chefs were riding high. LocoL serves healthy alternatives at low prices to underserved neighborhoods. The mayor of Los Angeles even attended the opening of the first location last year. Leave it to New York Times dining critic Pete Wells, who spares no one, to bring the LocoL chefs back down to earth with a no-star review published this week... So was Wells feeling restless since his last feather-ruffling review? Or is LocoL too good to be true? Choi could have picked a fight if he wanted to but instead...

Yelp And SBA Team Up On Online Reviews Initiative

Yelp and the U.S. Small Business Administration (SBA) have teamed up to launch the Success With Online Reviews initiative, which kicked off ... at the New York Stock Exchange. “Sharing what you dig and what you don’t is nothing new, but today this consumer word-of-mouth happens at lightning speed online, in the form of reviews,” says Darnell Holloway, Yelp’s Senior Manager of Local Business Outreach. “What’s more is that in a recent national survey, 85% of consumers said that they read online reviews about local businesses. ” That would be the Local Consumer Review Survey 2013 from BrightLocal. More from WebProNews .