Social Media Deal Sites
In an email I received earlier this week from Portfolio.com , I read an article that taught me a lot about online coupon websites. Titled Coupon Clipped , the article discusses business owners and the mixed feelings they have about coupon sites. The article tells an interesting story about the business owner of a spa who posted a 60% off coupon for a hot stone massage to the coupon website Groupon . Within 24 hours, he sold 1,288 of the deals, exceeding his expectations and the expectations of "the trendy national couponing site". While the increase in sales was a good thing, the business was almost overwhelmed by the number of appointments made. The bottom line - advertising on a coupon website might be good for business, maybe even too good.